Built from Bridgeline's own site: their product (plans to scope, bid leveling, contract export), their words, their colors and type. The hook is a pain their site names: scope gaps that show up after the contract is signed.
16:9 · LinkedIn and Facebook feed
9:16 · Stories and Reels1:1 · Instagram and LinkedIn feed
How it is built
Hook (0-4s): the sub left out the roofing, found after signing.
Pain (4-9s): three bids, three formats, re-keyed by hand.
Product (9-23s): plans to scope of work, every sub leveled side by side, the gap flagged before award, every number traced to its source.
Payoff and CTA (23-30s): award-ready contract, "Book a bid review demo".
Concept sample made without voiceover, with captions on for muted feeds. Numbers are illustrative. Voiceover (ElevenLabs), final script and your real product UI would replace them.